TrendKite stays on track as PE firms circle like sharks and Wall Street beckons

TrendKite Inc. CEO Erik Huddleston likes to tell potential investors “we are cursed with optionality.”

What he means is that the Austin media-monitoring company has reached the point where it could go public, could position itself to be acquired or simply could keep expanding.

Huddleston has chosen the third option, despite the fact that private equity firms are “circling us like sharks,” he said.

Fresh off TrendKite’s first two acquisitions, Huddleston said the business is “gunning for $100 million” in annual revenue. It has hired two more C-suite executives and still has 40-plus open positions, including one for the startup’s first chief financial officer. The company has become the largest tenant at 800 Brazos St., sprawling across five separate office spaces there.

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